Question 1

1. Who is Momentum and what do you do?

Accepted Answer

Momentum is a consultancy focused on helping small and medium consumer goods companies — especially in fashion, accessories, cosmetics, and food & beverage — grow beyond their home markets. We combine AI-powered research with over 50 years of senior executive experience to help you review your business health, build actionable growth plans, and execute them globally. Unlike traditional consultants, we work as your partner: agile, hands-on, and committed to results.

Question 2

2. What makes Momentum different?

Accepted Answer

Most consultants provide long theoretical reports and charge large upfront fees, regardless of outcome. At Momentum, our model is built around speed, flexibility, and alignment with your success. Our AI tools give us up-to-the-minute insights, and our senior team translates that into strategies you can act on immediately. Plus, we bring an extensive global partner network of distributors, wholesalers, and licensees — which means we can connect you faster and more effectively than anyone else. We only win if you win, because our compensation is based on your success.

Question 3

3. Which industries or product types do you work with?

Accepted Answer

While our team’s strongest backgrounds are in luxury apparel and accessories, cosmetics, and food & beverage, we are equipped to support businesses across all consumer goods. Our methods — from AI-driven market analysis to licensing and partner development — apply across categories, but we bring particular depth of insight in lifestyle and luxury segments where brand identity and market positioning are critical to success.

Question 4

4. What size or stage of company do you work best with?

Accepted Answer

We work primarily with small and medium-sized businesses in Europe that are looking to scale globally. Some of our clients are established brands ready for international expansion, while others are younger businesses who need sharper positioning or the right partners to grow. Our flexible three-phase model (Review, Plan, Execution) means you can choose what you need — whether that’s a quick health check, a complete growth strategy, or full execution support.

Question 5

5. What is your three-phase model?

Accepted Answer

Our process is structured in three phases designed for clarity and speed:
 • Company Health Check (Review & Benchmark): A diagnostic that benchmarks your KPIs and operations against industry leaders.
 • Business Growth Plan (Plan & Design): A holistic strategy that covers branding, licensing, distribution, and market entry.
 • Plan Execution (Execute & Accelerate): Direct access to our partner network and, if needed, temporary management to accelerate execution.
 Clients can engage us for all three phases, or just select the stage that best fits their current needs.

Question 6

6. Can I hire you for just one phase?

Accepted Answer

Yes. Flexibility is at the heart of our model. Some clients only want a company health check to understand where they stand and prefer to execute changes internally. Others already have clarity on their challenges and need a growth plan to structure their approach. And many prefer our execution support, where we use our network to make expansion faster and safer. You can start small and build up, or engage us fully — the choice is always yours.

Question 7

7. How do you charge for your services?

Accepted Answer

We operate differently from traditional consultants. Instead of charging large upfront retainers or billing by the hour, we use a success-based model. In most cases, this means a success fee or commission tied directly to outcomes, such as the first year of store openings, licensing deals, or partner agreements. This ensures we are fully aligned with your goals and motivated to deliver measurable results, not just reports.

Question 8

8. How do you select and vet partners?

Accepted Answer

Our value lies not only in strategy, but also in execution. We maintain a strong network of trusted distributors, wholesalers, and licensees across Asia, the Americas, South America, and Europe. When recommending partners, we apply strict criteria: proven track record, financial stability, cultural fit with your brand, and alignment with your long-term goals. Because we’ve worked with many of these partners before, you avoid long trial-and-error cycles and can start building strong relationships quickly.

Question 9

9. How do you use AI in your work?

Accepted Answer

AI is integrated into every stage of our process. For reviews, it helps us benchmark KPIs against industry leaders and identify patterns faster than manual analysis. For planning, it powers market research, competitor analysis, and trend forecasting, giving you the latest insights rather than outdated reports. For execution, AI tools help us monitor partner performance and market response in real time. But AI is not used in isolation — our executive team ensures that insights are interpreted with experience, judgment, and local knowledge, turning data into decisions you can trust.

MOMENTUM

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